Posted by Arcas Advertising
Arcas Advertising is proud to have our very own Chief Creative Officer, Mike Woroniak, speaking on global branding at the IABC World Conference 2016 in New Orleans, Louisiana in June of this year.
Mike will be co-presenting on the IABC brand and identity work our advertising agency completed last year for this growing global organization, based in San Francisco, CA.
His co-presenter is Priya Bates, ABC, MC. As president and owner of Inner Strength Communication, Toronto, ON (www.innerstrengthcommunication.com), Priya helps build strategic internal communication, branding and transformational change plans that help clients connect the dots between business strategy and employee delivery. She has served in senior communications and brand roles with Loblaw Companies, Compaq Canada, Rogers and HP Canada.
About IABC World Conference
The IABC World Conference is a long-standing, global professional development event designed for communication practitioners. The only major conference of its type, the event typically draws 1,200 attendees from around the world.
Speakers are selected through a peer-reviewed process, with evaluations conducted by top experts in the field. Selections are based on alignment to the IABC Global Standard, and the degree to which the sessions will inform, engage and deliver on the conference theme.
A Peek at Mike and Priya’s Session – Behind the Scenes: Launching the IABC Brand
In 2013, a decision was made to create a new brand identity in the midst of tremendous change for IABC. Priya Bates and Mike Woroniak take you behind the scenes of the global branding process which took over 18 months and included research, strategy and creative development. In this session, attendees will learn about:
- The branding strategy: Defining success.
- The branding process: The steps taken to redefine a brand for a global profession and culturally diverse audience.
- The client/creative agency relationship: How to create a win/win for both parties.
- Stakeholder relations: tips for involving key stakeholders.
- Managing adoption: How to measure adoption and success.
Setting a standard of excellence since 1970, the International Association of Business Communicators (IABC) is a vibrant global membership association with thousands of members from around the world, representing many of the Global Fortune 500 companies. IABC serves professionals in the field of business communication, bringing together the profession’s collective disciplines.