A few years ago, five leading magazine publishers pitched in on a multimillion-dollar ad campaign touting the ‘power of print’ in a time where the internet publishing sector had become very disruptive to traditional printed magazine sales and appeal.
Advertising campaign needed a big idea
The campaign made the awareness case that magazines still remain an effective advertising medium in the age of the Internet – because of the depth and lasting quality of print content. Thus the campaign tagline ‘The Power of Print’ was developed. Yet something else perhaps was still required to help support that claim.
Strategic logo design to the rescue
Being avid magazine fans and dedicated consumers of their content already – be it in print or online – it was the resulting campaign logo that caught our team’s eye – including our vote for it as one the best logos we have seen executed in a long time.
Design is often worth a thousand words
Composed of individual letters from various publication mastheads, the logo is a superb representation of a collective effort of many varying organizations and brands – all coming together in unison as a brand unto itself. More importantly, the logo represented all that was nostalgic and memorable about those publications in print – even as they were transitioning to online editions, apps and various digital formats that we see present today.
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Chief Creative Officer + Managing Partner