Personality goes a long way in business.
By Ryan Howard – Vice President, Account Strategy, Arcas Advertising Identifying your brand’s personality is good business, as it will enhance understanding of your organization, differentiate you from your competitors, guide your communications efforts, and create brand equity. How Brand Read More
Advertising Strategy: The best Regina advertising is a great product or service?
Even though some of our core businesses at Arcas Advertising are advertising and branding – traditional or online – there is an old adage that we still uphold as one of the best strategies for business success: “The best advertising Read More
Advertising Strategy: Passion in business and in advertising
It’s no secret that our firm is a big fan of David Aaker, the globally acknowledged ‘godfather of branding’ (who is a partner an the branding firm Prophet). He has been a personal industry hero to me since the mid-90s (along Read More
Brand Positioning: Ford, we understand you again.
A brand positioning statement is the guiding philosophy a brand communicates with pride, internally and externally, to position a message in the minds of consumers. Your Brand’s Position Must Be Clear When a position is clear, it helps all employees Read More
Brand Strategy: Brand mascots – are they still relevant?
A client recently asked me if brand mascots are still relevant. My simple answer was yes they are, but you cannot have a brand mascot as a symbol of your brand without first understanding your brand’s personality and how that Read More