Ford logo on front grill

Brand Positioning: Ford, we understand you again.

A brand positioning statement is the guiding philosophy a brand communicates with pride, internally and externally, to position a message in the minds of consumers. Your Brand’s Position Must Be Clear When a position is clear, it helps all employees Read More


Arcas-Garamond-blog-image

Typography: The classics are still singing

New technologies are popping up everyday it seems – smaller tablets, bigger cell phones, phones that are tablets, watches masquerading as televisions and televisions that are computers. These pieces of hardware are really impacting communications and often creating new methods Read More


chicago-albums

A case for identity consistency in popular music

Consistent identity application should very much be a key element in any brand’s ongoing marketing and business objectives – even in the category of rock n’ roll. The distinctive logo for the band Chicago (designed by Nick Fasciano) has graced Read More