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For Dummies books are good ad agency reading

Posted by Mike Woroniak, Chief Creative Officer + Managing Partner, Arcas Advertising We all have read and accumulated certain business books in our lifetime that have become cherished possessions – to perhaps help grow and foster our career aspirations, industry Read More


CHALKBOARD STOCK MIKE

Loblaw and President’s Choice just keep on innovating

Posted by Mike Woroniak, Chief Creative Officer + Managing Partner, Arcas Advertising Innovation is often an overused term in business, marketing and advertising. For me, real innovation in marketing is about solving a consumer problem – take GPS technology for Read More


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In Defence of the New CFL Branding and Logo

Posted by Mike Woroniak, Chief Creative Officer + Managing Partner, Arcas Advertising The CFL unveiled a new logo for the league during the 2015 Grey Cup festivities this past weekend and its arrival has faced many negative comments and overall Read More


Data-Blog

Data and research-driven ad strategy never goes out of style

Posted by Mike Woroniak, Chief Creative Officer + Managing Partner, Arcas Advertising Today, the competitive modern business economy is awash in data. Many organizations struggle with how to turn unstructured streams of incoming data into actionable insight. Utilizing data Specialized Read More