Here is a unique testament to the old adage of ‘less is more’. The Smoking Lily is a small retail, B.C.-made fashion and accessory brand that has a couple of locations – with one of the extreme low overhead variety. The Johnson Street location in beautiful Victoria is a mere, closet-like 11 x 4 feet of floor size.
So tiny is this unique offering, only 2 shoppers can be within the four walls – and not without literally being on top of each other. Clothing is displayed way up on the 2-storey high interior wall and a clerk sits on a small chair behind the one entrance door.
Innovative branding helps generate word-of-mouth advertising
Despite being small almost beyond comprehension, the size of the store has generated much positive PR and exposure for the brand. And more than a curiosity, the small outlet indeed offers much-celebrated fashion for many locals, curious visitors and tourists – demonstrating that the best advertising is still a great product or service. As an online magazine recently noted, “The space may be small, but the clothes and accessories are larger than life.” (granvilleonline.com)
Check out the Smoking Lily brand @ www.smokinglily.com
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Chief Creative Officer + Managing Partner