For Dummies books are good ad agency reading
Posted by Mike Woroniak, Chief Creative Officer + Managing Partner, Arcas Advertising We all have read and accumulated certain business books in our lifetime that have become cherished possessions – to perhaps help grow and foster our career aspirations, industry Read More
In Defence of the New CFL Branding and Logo
Posted by Mike Woroniak, Chief Creative Officer + Managing Partner, Arcas Advertising The CFL unveiled a new logo for the league during the 2015 Grey Cup festivities this past weekend and its arrival has faced many negative comments and overall Read More
Best logo ever?
A few years ago, five leading magazine publishers pitched in on a multimillion-dollar ad campaign touting the ‘power of print’ in a time where the internet publishing sector had become very disruptive to traditional printed magazine sales and appeal. Advertising Read More