The Gord Downie Brand Culture of Canada

Posted by Arcas Advertising In a concert for the ages on August 20th, 2016, Gord Downie and The Tragically Hip united our country like a majestic, magical national sporting event or other cultural phenomena that only comes along once in Read More



For Dummies books are good ad agency reading

Posted by Mike Woroniak, Chief Creative Officer + Managing Partner, Arcas Advertising We all have read and accumulated certain business books in our lifetime that have become cherished possessions – to perhaps help grow and foster our career aspirations, industry Read More


Loblaw and President’s Choice just keep on innovating

Posted by Mike Woroniak, Chief Creative Officer + Managing Partner, Arcas Advertising Innovation is often an overused term in business, marketing and advertising. For me, real innovation in marketing is about solving a consumer problem – take GPS technology for Read More


In Defence of the New CFL Branding and Logo

Posted by Mike Woroniak, Chief Creative Officer + Managing Partner, Arcas Advertising The CFL unveiled a new logo for the league during the 2015 Grey Cup festivities this past weekend and its arrival has faced many negative comments and overall Read More



Personality goes a long way in business.

By Ryan Howard – Vice President, Account Strategy, Arcas Advertising Identifying your brand’s personality is good business, as it will enhance understanding of your organization, differentiate you from your competitors, guide your communications efforts, and create brand equity. How Brand Read More



Brand small makes big brand noise

Here is a unique testament to the old adage of ‘less is more’. The Smoking Lily is a small retail, B.C.-made fashion and accessory brand that has a couple of locations – with one of the extreme low overhead variety. Read More