For Dummies books are good ad agency reading
Posted by Mike Woroniak, Chief Creative Officer + Managing Partner, Arcas Advertising We all have read and accumulated certain business books in our lifetime that have become cherished possessions – to perhaps help grow and foster our career aspirations, industry Read More
In Defence of the New CFL Branding and Logo
Posted by Mike Woroniak, Chief Creative Officer + Managing Partner, Arcas Advertising The CFL unveiled a new logo for the league during the 2015 Grey Cup festivities this past weekend and its arrival has faced many negative comments and overall Read More
Pampers has become more than a diaper company to me.
Posted by Ryan Howard, Vice-President, Account Strategy The Pampers Village website is now my resource for all things pertaining to my 7 month old baby. Why? Pampers has developed a shared interest program around something beyond a functional benefit like Read More
Brand Positioning: Ford, we understand you again.
A brand positioning statement is the guiding philosophy a brand communicates with pride, internally and externally, to position a message in the minds of consumers. Your Brand’s Position Must Be Clear When a position is clear, it helps all employees Read More