Pampers has become more than a diaper company to me.
Posted by Ryan Howard, Vice-President, Account Strategy The Pampers Village website is now my resource for all things pertaining to my 7 month old baby. Why? Pampers has developed a shared interest program around something beyond a functional benefit like Read More
Brand Communications? Meet Paul Spasoff
Arcas Advertising is pleased to welcome Paul Spasoff to our team –
even though a few months after the fact 🙂 Paul is a twenty-year communications veteran and joined our firm in the early fall of 2014. He brings Arcas’ Read More
Personality goes a long way in business.
By Ryan Howard – Vice President, Account Strategy, Arcas Advertising Identifying your brand’s personality is good business, as it will enhance understanding of your organization, differentiate you from your competitors, guide your communications efforts, and create brand equity. How Brand Read More
Brand Positioning: Ford, we understand you again.
A brand positioning statement is the guiding philosophy a brand communicates with pride, internally and externally, to position a message in the minds of consumers. Your Brand’s Position Must Be Clear When a position is clear, it helps all employees Read More
Best logo ever?
A few years ago, five leading magazine publishers pitched in on a multimillion-dollar ad campaign touting the ‘power of print’ in a time where the internet publishing sector had become very disruptive to traditional printed magazine sales and appeal. Advertising Read More