Burger Baron was a longtime Regina dining brand icon, priding itself on having the reputation for the best-tasting burgers in the market. The ownership group recently added add artisan sandwiches and salads to their menu – along with a name change to ‘Barons Fresh Grill’ – to help attract more health-conscious customers to the restaurant.

Arcas Advertising designed a brand identity for the new name that exemplifies a fresh food ‘market feel’ and undertook a strategic competitive audit of local restaurants to help build the foundation for advertising and website deliverables. A targeted media plan was also developed to promote the new brand, which included: a press release (which garnered a large amount of unpaid media coverage), digital outdoor, in-store point-of-purchase, social media postcards and direct mail couponing.

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