The Canadian Cancer Society Saskatchewan is a provincial division of a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer.

Arcas Advertising was hired to develop a new look and campaign elements for the organization’s new ‘daffodil pin’ campaign. The Arcas team was responsible for a wide scope of tactics and elements, including: POP pin containers, posters, online advertising, placemats, outdoor billboards, print ads, website graphics as well as recommending and implementing ambient mall food court table ads.