Conventions Regina is an industry-driven, volunteer marketing organization led by the Regina Hotel Association and comprised of experienced representatives from Regina’s conference hotels, facilities and suppliers. The organization has a vested business interest in attracting conventions, meetings and tradeshows to Regina.
Advantages out-of-town convention clients experience in Regina include first rate accommodations, multiple event conference facilities, majestic attractions, a strong volunteer base and generous support from businesses and the community.
As Conventions Regina’s Agency of Record, Arcas Advertising was hired to help build a consistent brand identity for their print and digital advertising – including a new logo – as well as a responsive website (conventionsregina.com) to showcase the brand’s offerings. Arcas undertook a competitive audit of other convention destination associations across the country to get a snapshot of the competitive landscape and also identified and created key messages that would help entice those to choose Regina as a convention destination.