Diamond North Credit Union is a member-owned financial institution that delivers a superior service experience with a goal to be the financial institution of choice in their trading area. They focus on developing relationships and delivering on their service promises.

Arcas Advertising was assigned to develop brand research, a visual identity, tagline and campaign materials for the brand to help position them more effectively – and more credibly – in their competitive set. After completion of Arcas-led research – which  helped describe their current market position and perception amongst current and potential audiences – an without no required change to the logo, the Arcas team created an identity that incorporated elements of the logo (abstract diamond background pattern) and colour/typography palettes that were determined to be differentiated from their competition. Ongoing campaigns and their respective tactics will further carry the new identity and look forward.