Ducks Unlimited Canada is a leader in wetland conservation. As a registered charity, they work with many partners to conserve wetlands for waterfowl, wildlife & the environment and associated habitats for North America’s waterfowl. These habitats are conserved to benefit other wildlife and people. Using sound science, Ducks Unlimited Canada delivers on-the-ground habitat conservation projects, research, education programs and public policy work to stop wetland loss. Visit ducks.ca to learn more.
In 2012, Arcas helped develop and oversaw the creation of the Ducks Unlimited Canada Conservation Champions Lottery, marketing materials and direct mail components. With many large prizes and a well-defined target audience, the creative portrayed duck wildlife and the lottery prize and details in an exciting and on-brand manner, generating a positive response and ticket purchases.