Elections Saskatchewan is the province’s impartial, independent, election management body. They organize, manage and oversee provincial electoral events with their mandate coming from the Legislative Assembly of Saskatchewan.
Arcas was engaged by Elections Saskatchewan to develop and oversee an election worker recruitment strategy and external campaign tactics. Key demographic and psychographic insights were gathered by our team to help create targeted messaging for each of the audiences being communicated to. Testimonial videos were created to integrate past election workers into the ongoing communication of the benefits of working an election as well as online banner ads.
Arcas also created a video featuring Michael Boda, D.Phil., Ph.D. – the Chief Electoral Officer for the province of Saskatchewan. The video showcases the organization’s successful involvement in electoral education to elementary and high school students across the province. Elections Saskatchewan and the Diefenbaker Canada Centre (DCC) partner to deliver democracy-themed programming – called Your Voice Matters – to Saskatchewan students as well.