GMS is Canada’s expert in health and travel insurance, providing a complete range of health and travel insurance to individuals and groups. Based in Regina, Saskatchewan, GMS has provided Canadians with friendly, personalized service for over 60 years.
As their Agency of Record since 2009, Arcas has developed the brand’s new logo and visual identity, creative brand platform, annual media planning, direct mail and online tactics. As well, Arcas has been responsible for an extensive brand and product research program to garner insights for ongoing strategic branding and competitive initiatives.
A nation-wide broker recruitment campaign and strategy met targets in 2014 and in 2015 were exceeded by 23%, including a record-breaking 167 acquisitions in Q1, while Visitors to Canada (VTC) coverage sales increased by 9.9% in 2015.