LG Fitness is a full service health and fitness facility led by owner/trainer Leslie Genoway. Leslie is a graduate of the University of Regina with a Degree in Kinesiology and Psychology, a Certified Strength and Conditioning Specialist (CSCS) with the National Strength and Conditioning Association (NSCA), a Personal Trainer Specialist (PTS) with Can-Fit-Pro and an NCCP Certified Coach. By using measurable statistics, LG provides fitness clients with the highest of standards of technology to achieve their full physical, mental and emotional potential.

Arcas Advertising has created a variety of social media, outdoor, out-of-home and digital advertisements and tactics to help generate awareness for the brand – utilizing fitness-centric humour to help differentiate LG from other fitness brands in the local competitive landscape.