Good visual identity is good business.
Any brand looking at moving forward in today’s hyper competitive business landscape requires the foundation of a solid brand name and an effective logo/visual identity. A well-defined, structured name and logo – and accompanying identity system – enables companies and organizations to present their brand image in a consistent and professional manner to internal and external audiences.
Through graphical elements, form, colour and typography, good identity design provides the opportunity for brands to communicate their unique character, mission and values at their various brand touch points that continually interact with their audiences.
Arcas is proud to have designed over forty-five logos and identities for various companies and organizations – both locally and as far way as Arizona, Vancouver, Haiti and The Netherlands.