Dedicated to the industry since 1948, Redhead Equipment is one of Saskatchewan’s largest heavy equipment dealers – delivering the most dependable brands of agricultural, construction and truck and trailer equipment across seven provincial locations in Estevan, Lloydminster, Melfort, Prince Albert, Regina, Saskatoon and Swift Current. Through an honest and reliable experience, Redhead offers their customers sales, parts, service, rentals and financing solutions. They ensure our customers get the right equipment for the job and the ongoing support keep them up and running.

Redhead Equipment is proud to be the exclusive dealer of CASE Construction Equipment, Volvo Construction Equipment, Mack Trucks and Tigercat Forestry Equipment in Saskatchewan.

Redhead Equipment selected Arcas Advertising to help them reinvigorate their brand, as well as their visual identity. The visual communication of the brand was becoming dated and was not aligned wit the company’s future objectives – which if not remedied, would potentially affect long-term brand esteem and credibility for business growth and performance expectations.

Arcas Advertising undertook a competitive audit of all other Saskatchewan heavy equipment dealer brands that assisted in the determination of the problem’s scope and eventual solution. The brand’s direction and purpose was articulated in a series of strategically-crafted brand statements. This was followed by Arcas’ creative design recommendations that have worked to provide Redhead Equipment with a modernized, cohesive brand guide and visual identity system, including the implementation of key online and co-op advertising applications for all the heavy equipment brands they carry.