SASCU (formerly Salmon Arm Savings & Credit Union) is a forward looking credit union that is driven to provide world class products and services for all phases of their members’ lives. With four established branches, SASCU is the number one banking choice for businesses and residents in B.C.’s Shuswap region.

From new name and visual identity development to various marketing/advertising campaign materials, our team has assisted this regional financial sector icon with strategic and appropriate brand-building strategies based on Arcas-directed research and market insights.