Saskatchewan in motion (SIM) is a province- wide movement aimed at increasing physical activity in children for health, social, economic and environmental benefits.

SIM chose Arcas in 2009 as their agency of record to help deliver ongoing social marketing campaigns and tactics that would help motivate parents – primarily females/moms – to get their children more active. Our team developed a new website for SIM as well as targeted media planning and creative advertising executions, social media design and online videos that communicate key messages on how to help get children more physically active.

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