Saskatchewan Parks and Recreation Association (SPRA) is a non-profit volunteer-based organization whose purpose is to promote, develop and facilitate parks and recreation opportunities throughout the province and is the recognized leader for the well-being of people and communities through recreation. They are recognized as the provincial umbrella organization representing parks and recreation in Saskatchewan and manage the Recreation Section of the Saskatchewan Lotteries Trust Fund for Sport, Culture and Recreation.
Arcas Advertising partners with SPRA in communicating brand and product awareness through the creation of various marketing tactics, including videos, produced for placement primarily through social media (Facebook and Twitter). Research and data analysis helped formulate the SPRA strategy, creative and media planning for promoted social media posts, Facebook advertising posters, digital out-of-home messaging and targeted print ads.
Visit spra.sk.ca for more information on their programs and resources.