Stay In Regina is the official brand and website property of The Regina Hotel Association (RHA); a non-profit, member-based organization that advances and protects the business interests of Regina’s destination hotels.

The Stay In Regina team hired Arcas Advertising as their Agency of Record in 2012 to help build a consistent brand identity for their print and digital advertising, as well as a responsive website with a booking engine to attract more hotel stays to the market. Arcas undertook a competitive audit of other hotel associations across the country to get a snapshot of the competitive landscape and also identified and created key messages that would help entice those who are already staying in Regina to ‘stay another day’.

 

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