Advertising

Arcas Advertising aims to help clients achieve effective advertising results by strategically integrating the most appropriate ideas with the most appropriate 
mediums and tactics.

Advertising Services

• Advertising Planning
• Marketing Strategy
• Media Planning and Buying

Our staff also has extensive, in-depth experience in creating and implementing advertising and marketing strategies through the following:
•    print advertising and collateral design
•    copywriting
•    broadcast: television, video and radio
•    digital, online and website development
•    social media content design
•    direct mail
•    outdoor/out-of-home
•    visual identity and logo development
•    graphic design, signage and environmental graphics

Media Planning and Buying

Arcas Advertising’s media capabilities and bench strength are an asset to any of our clients’ marketing and advertising mixes.

Jeanne McKechney leads our senior in-house media planning and buying capabilities. Her twelve years of experience includes media director work in the Vancouver market with M2/Universal (MacLaren McCann) – on such accounts as General Motors and Cathay Pacific Airways – and locally with Prairie Centre Credit Union, ISC (Information Services Corporation), Saskatchewan Workers’ Compensation Board and the Regina Symphony.

DSA Media

Arcas is also proud to have the DSA Media Network as our strategic media partner. As western Canada’s largest independent media group – with more than 20 full-time media professionals – DSA Media provides the experience, knowledge and dedication of multiple teams, who know how to engage media strategy with local insights. When combined with Arcas Advertising, the partnership brings a wealth of senior and experienced knowledge to the table in all regional, national and international buying and planning for clients – in both the digital and traditional media landscapes.

Branding

Making decisions about the current and future state of a brand can be challenging for an internal corporate team to confront on its own. It’s often difficult and resource-depleting for a company 
to be objective about themselves. That’s where we come in.

We are an advertising agency that helps brands grow by providing ideas and strategies that are appropriate for

 a brand’s business objectives. When engaged on a client branding initiative, our agency team ultimately aims for providing clients with a competitively differentiated brand positioning that they can own in the minds of their target audience and key stakeholders.

In our collaborative branding strategy process, we balance business planning with creative thinking and research to create a clear brand roadmap for where a client’s brand should be positioned currently and well into in the future.

Branding Services

Branding services offered in our branding toolkit include:
•    Brand Auditing
•    Brand Positioning
•    Brand Architecture
•    Brand Value Proposition
•    Brand Vision
•    Brand Personality
•    Corporate Identity/Logo Development
•    Brand/ Visual Identity Guides
•    Brand Naming and Protocol Development
•    Tagline Creation
•    Brand Research and Analysis
•    Facilitated Brand Development Workshops

Communications

Communicating with your customers and employees doesn’t have to be difficult. In fact, it shouldn’t be. We work with you to make communications easier for you and your company.

That starts with getting your message across. As leaders in the development of messaging platforms, we focus on simple and direct messages that connect and engage your customers and employees. This messaging framework serves as the foundation for all of your communications, ensuring consistent and accurate messaging throughout your organization.

Along with our messaging, we take a strategic approach to our communications planning. Our strategies stress measurable outcomes that align with your business and communications objectives in order to get the most value out of your communications budget.

We understand the frustration of putting proactive work on hold while dealing with the latest crisis of the day, or focusing on sensitive issues that aren’t always easy to delegate. Whether you are looking for assistance to supplement your own specialists or are faced with tight resources, we will provide you with the communications skills and service you need and deserve.

Communications Services

• Strategic communications planning
• Corporate communications
• Strategic messaging platforms
• Public relations
• Media relations
• Issues management
• Reputation management
• Briefing materials
• Executive/business writing (corporate reports, articles, media releases, etc.)
• Speechwriting
• Presentations