Our Top Ten Favourite Branding Quotes

Great quotes about what we do or what we love very often make the world go around, allowing us a small moment to reflect or ponder a quote’s inherent message and value.

Brand quotes help brand strategy

Over the years of developing various levels of successful advertising and branding solutions for many different clients at our firm, we have come across several quotes that we feel truly capture the practical yet creative essence of the business of branding – as well as how we work and think when helping clients in this key category.

Timeless branding principles

Whether these quotes are timeless classics from brand industry giants like David Aaker or unexpected ‘eureka’ commentaries extracted from the likes of Homer Simpson (not kidding – see below!), these particular takes on branding are relevant when put in context of what companies and organizations face today in our ever-competitive economy, seemingly shrinking geographical markets and now omnipresent ‘digital first’ business landscape.

Thusly – and in no particular order – here are our advertising agency’s top ten favourite branding quotes for your consumption. Enjoy – and maybe even ranking them for yourself. But hopefully, they also provide some further insights into how their wisdom and perspective might fit and gain new influence within your own company’s ongoing competitive branding and business DNA.

PS – Be sure to tweet me at @mike_go_arcas (or our agency @Arcas_Ad) about your favourites or any other comments you may have!


“Every advertisement should be thought of as a contribution to the complex symbol which is brand image.” –David Ogilvy


“You should limit your brand. That’s the essence of branding. Your brand has to stand for something both simple and narrow in the mind.” – Al Ries


“No one will follow you if you don’t know where you are going.” – Jack Trout


“The best way to predict the future is to invent it.” – Alan Kay


“Be yourself. Everyone else is taken.” – Oscar Wilde


“If you are not a brand, you are a commodity.” – Philip Kotler


“Just because I don’t care doesn’t mean I don’t understand.” – Homer Simpson


“If I asked my customers what they wanted they would have said a faster horse.” – Henry Ford


“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin


“Absorb what is useful, reject what is useless, add what is specifically your own.” – Bruce Lee